Name: Lin, Hung-Ming
Position: Professor, Department of Business Administration, Minghsin University of Science and Technology, Taiwan
Degrees: Doctor of Business Management, Department of Business Administration, National Central University, Taiwan (2003.9~2006.6)
Master of Business Administration, Graduate school of management, Ming Chuan University (1999.9~2001.6)
Contact: hmlin@must.edu.tw
Interest of research: Consumer behavior, Sensory marketing, Multivariate analysis
 
 
English Journal Papers
1. Wang, M.-J., Lin, H.-M., Hung, L.-C., & Lo, Y.-T. (2020). Non-health outcomes affecting self-care behaviors and medical decision-making preference in patients with type 2 diabetes: A cross-sectional study. BMC Medical Informatics and Decision Making, 20(74). (SCIE journal)
2. Lin, H.-M.*, Lee, M.-H., Liang, J.-C., Chang, H.-Y., Huang, P., & Tsai, C.-C.(2020). A review of using Partial Least Square Structural Equation Modeling in e-learning research. British Journal of Educational Technology, 51(4), 1354-1372. (SSCI journal)
3. Lin, H.-M., & Su-Hui Kuo (2019). Influence of temperature on variety-seeking behavior. Journal of Sensory Studies, 34(6), e12538. (SSCI journal)
4. Lin, H.-M (2019). Differences on information commitments in consumption domain. Journal of Psychological Research, 1(3), 43-47.
5. Huang, Y.-Y., Liu, C.-C. *, Wang, Y., Tsai, C.-C., Lin, H.-M. (2017). Student engagement in long-term collaborative EFL storytelling activities: An analysis of learners with English proficiency differences. Educational Technology & Society, 20(3), 95-109. (SSCI journal)
6. Lin, H.-C., Shih, L.-C., & Lin, H.-M. (2017). The influence of consumers’ self-perceived health status and need for cognition on food-product evaluation. British Food Journal, 119(2), 242-252. (SSCI journal)
7. Liu, C.-C., Chen, W.-C., Lin, H.-M., & Huang, Y.-Y.(2017). A remix-oriented approach to promoting student engagement in a long-term participatory learning program. Computers & Education, 110 (July), 1-15. (SSCI journal)
8. Lin, H.-M., Lin, C.-H., & Hung, H.-H. (2015). Influence of chopstick size on taste evaluations. Psychological Reports, 116(2), 381-387. (SSCI journal)
9. Liu, C.-C., Wu, L., Chen, Z.-M., Tsai, C.-C., Lin, H.-M.(2014). The application of rule-based story grammars as scaffolding for digital storytelling: its effect on creative self-efficacy and performance. Journal of Computer Assisted Learning, 30(5), 450-464. (SSCI journal)
10. Lin, H.-M.,* Lo, H.-Y., & Liao, Y.-S. (2013). More than just a utensil: The influence of drinking straw size on perceived. Marketing Letters, 24(4), 381-386. (SSCI journal)
11. Lin, H.-M. (2013). Does container weight influence judgments of volume?. International Journal of Research in Marketing. 30(3), 308-309.(SSCI journal)
12. Lin, H.-M.* & Tsai, C.-C. (2013). The development of the conceptions of learning management Inventory. Studies in Higher Education, 38(5), 741-757. (SSCI journal)
13. Lin, H.-M. & Niu, H.-J. (2011). A phenomenographic approach for exploring conceptions of learning Marketing among undergraduate students. Business and Economics Research, 1(1), 1-12.
14. Lin, H.-M. (2011). Taiwanese consumers’ Internet decision-making styles: The role of perceptions of the Internet. International Review of Management and Marketing, 1(4), 86-92.
15. Lin, H.-M. (2011). A phenomenographic study investigating consumers’ conceptions of marketing in Taiwan. African Journal of Business Management, 5(17), 7216-7223.
16. Lin, H.-M.* & Tsai, C.-C. (2011). College students’ conceptions of learning management: The difference between traditional (face-to-face) instruction and Web-based learning environments. Learning, Media and Technology, 36(4), 1-16. (SSCI journal)
17. Tsai, C.-C.*, Ho, H.-N., Liang, J.-C., & Lin, H.-M. (2011). Scientific epistemic beliefs, conceptions of learning science and self-efficacy of learning science among high school students. Learning and Instruction, 21(6), 757-769. (SSCI journal)
18. Lin, H.-M.*, & Tsai, C.-C. (2008). Conceptions of learning management among undergraduate students in Taiwan. Management Learning, 39, 561-578. (SSCI journal)
19. Lin, C.-H., Lin, H.-M.*,& Hung, E. (2008). Social value orientation and information level in selling prices. Social Behavior and Personality, 36, 933-940. (SSCI journal)
20. Lin, H.-M.*, Kao, D. T., & Chuang, S.-C. (2007). Effect of perceived benefits on the reluctance to trade. Psychological Reports, 100, 817-826. (SSCI journal)
21. Chuang, S.-C.*, & Lin, H.-M. (2007). The effect of induced positive and negative emotion and openness-to-feeling in student’s consumer decision making. Journal of Business and Psychology, 22, 65-27. (SSCI journal)
22. Lin, C.-H., & Lin, H.-M.* (2007). What price do you ask for the “extra one”?: A social value orientation perspective. Social Behavior and Personality, 35, 9-18. (SSCI journal)
23. Lin, C.-H., Hung, E., & Lin, H.-M. * (2006). Is an auditory presentation mode different from a visual presentation mode on price promotion?. Journal of Global Business Management, 2, 168-176.
24. Lin, C.-H., & Lin, H.-M.* (2006). Role of social value orientation in the endowment effect. Asian Journal of Social Psychology, 9, 210-215. (SSCI journal)
25. Lin, C.-H.*, & Lin, H.-M. (2005). An exploration of Taiwanese adolescents’ impulsive buying tendency. Adolescence, 40, 215-223. (SSCI journal)
26. Wen, M. L., Tsai, C.-C.*, Lin, H.-M. & Chuang, S.-C. (2004). Cognitive-metacognitive and content-technical aspects of constructivist Internet-based learning environments: A LISREL analysis. Computers & Education, 43, 237-248. (SSCI, SCI journal)
 
English Conference Papers
1. Phuong-Thao Mai & Lin, H.-M. (2020). The effect of musical tempo on student speed of thinking. Paper presented at 2020 International Symposium on Social Sciences and Management, Bangkok, Thailand, February 5-7.
2. Hong-Nhung Nguyen & Lin, H.-M. (2020). The influence of social interactions on consumer social well- being. Paper presented at 2020 International Symposium on Social Sciences and Management, Bangkok, Thailand, February 5-7.
3. Quang-Ninh Trinh & Lin, H.-M. (2020). Sustainable Fashion Value Impact on Customer Intention. Paper presented at 2020 International Symposium on Social Sciences and Management, Bangkok, Thailand, February 5-7.
4. Lee, S. W.-Y., & Lin, H.-M. (2019). Validating an instrument for epistemic awareness of scientific model and modeling and investigating its relationship to scientific epistemic beliefs. Paper presented at Personal Epistemology and Learning conference, Taipei, Taiwan, November 28-30.
5. Lin, H.-M. (2019). The relationships between chopstick length and food intake. Paper presented at 2019 International Conference on Economics and Business Management, Prague, Czech Republic, July 21-22.
6. Hong, C.-H., & Lin, H.-M. (2019). An exploratory analysis of consumers’ selection factors on green hotel in Taiwan. Paper presented at 2019 International Symposium on Social Sciences and Management, Hokkaido, Japan, January 22-24.
7. Lin, H.-M. (2018). Can longer chopsticks reduce quantity of food consumed?. Paper presented at 2018 Global Marketing Conference, Tokyo, Japan, July 26-29.
8. Lin, H.-M. (2018). Effects of product temperature on variety seeking behavior. Paper presented at 2018 International Conference on Modern Management and Innovation. Hsinchu, Taiwan, April 27.
9. Hong, C.-H., & Lin, H.-M. (2018). Applications of combination of IPA and empathy map method-An example of K recreation ranch in Taiwan. Paper presented at 2018 International Conference on Business and Social Science, Kyoto, Japan, March 27-29.
10. Lin, H.-M. (2017). Role of temperature on variety-seeking behavior. Paper presented at 2017 AMS 20th World Marketing Congress, Christchurch, New Zealand, June 27-July 1.
11. Lin, H.-M., & Kao, T.-T. (2017) Influence of temperature attribute on variety-seeking behavior. Paper presented at 2017 International Conference on Modern Management and Innovation. Hsinchu, Taiwan, April 28..
12. Lin, H.-M. (2016). High temperature accelerates variety-seeking behavior?. Paper presented at 2016 AMS 19th World Marketing Congress, Paris, France, July 19-23.
13. Lin, H.-M. (2015). The Influence of Chopstick Length on Taste Evaluations. Paper presented at The Fifth Asian Conference on Psychology & the Behavioral Sciences, Osaka, Japan, March 26-29.
14. Lin, H.-M. (2014). The effect of carrying weight on volume judgment. Paper presented at SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, Singapore, May 11-13.
15. Lin, H.-M. (2013). Effect of container weight on the elongation bias. Paper presented at 2013 International Conference on Business and Information, Bali, Indonesia, July 07-09.
16. Lin, T.-J., Lee, M.-H., Cheng, Y.-W., & Lin, H.-M. (2012). Exploring Taiwanese undergraduates’ perceptions of teacher authority toward Internet-based learning environments. Paper presented at The 20th International Conference on Computers in Education, Singapore, November 26-30.
17. Lin, H.-M., & Tsai, C.-T. (2012). Role of spatial ability in the elongation bias. Paper presented at 2012 Global Marketing Conference, Seoul, Korea, July 19-22.
18. Lin, H.-M., Tsai, C.-C., & Hoang, V. H. (2011). The information commitments toward online financial information among Taiwanese adults. Paper presented at The 19th International Conference on Computers in Education, Chiang Mai, Thailand, November 28-December 2.
19. Lin, H.-M., & Tsai , C.-C. (2010). Differences between students’ conceptions of learning management in traditional instruction and in web-based learning environments: A qualitative study. Paper presented at Asia-Pacific Conference on Technology Enhanced Learning 2010, Osaka, Japan, September 24-26.
20. Lin, H.-M., & Tsai , C.-C. (2010). Students’ Conceptions of Learning Management: A Comparison between traditional instruction and Web-based Learning environment. Paper presented at Global Learn Asia Pacific 2010--Global Conference on Learning and Technology, Penang, Malaysia, May 17-20.
21. Tsai, C.-T., & Lin, H.-M. (2009). Emotional intelligence, job stress and employee creativity in travel agency: An evidence from Taiwan. Paper presented at 2009 15th Asia Pacific Tourism Association Annual Conference, Incheon, Korea.
22. Lee, M.-H., Lin, H.-M., & Chang, L.-C. (2006). A Study on the relationship of service quality perception and behavioral intentions. Paper presented at 2006 12th Asia Pacific Tourism Association & 4th Asia Pacific CHRIC Joint Conference, Hualien, Taiwan.
23. Lin, H.-M., & Ane, W.-J. (2006). Climate change and tourism: Empirical evidence from National Park in Taiwan. Paper presented at 2006 9th World Leisure Congress, Hangzhou, Zhejiang Province, China.
 
Chinese Journal Papers
1. 林鴻銘,顏于翔,林鴻洲(2017),溫度與觸摸需求對尋求多樣化行為之影響,管理評論,第36卷第21期,頁次 55-69。
2. 林鴻銘,洪千惠(2016),影響範圍績效與非對稱影響服務品質分析法之應用-以某客運公司為例,品質學報,第23卷第2期,頁次77-90。
3. 林鴻銘 (2015),「重」口味?重量對食物知覺濃度的影響,行銷科學學報,第11卷第2期,頁次149-166。
4. 林鴻銘,林詩諺(2014),網路觸覺產品資訊對產品評價之影響,明新學報,第40卷第2期,頁次55-693。
5. 林鴻銘,(2011),「調節焦點對廣告說服的影響-訊息處理之角色」,商略學報,第3卷第1期,頁次39-52。
6. 林鴻銘、吳毓君,(2010),「所有權對廣告勸服的影響」,行銷評論,第7卷第2期,頁次139-160。
 
Chinese Conference Papers
1. 林鴻銘、周則宇、簡鼎哲、陳亭君(2017) 探討產品溫度及包裝顏色在味覺評價中的角色。論文發表於2017現代管理與創新國際學術研討會。新竹。明新科技大學。
2. 林鴻銘、吳秀娟(2016) 運用IPA分析便利商店服務品質之關鍵要素-以統一7-ELEVEn為例。論文發表於2016現代管理與創新國際學術研討會。新竹。明新科技大學。
3. 林鴻銘、李慧軒(2015) 探討網路消費資訊評判標準。論文發表於2015現代管理與創新國際學術研討會。新竹。明新科技大學。
4. 林鴻銘(2014)「重」口味重量對食物知覺濃度的影響。論文發表於第十一屆行銷科學學會年度學術論文研討會。台北:台灣大學。(12/13)
5. 林鴻銘、劉美妏(2014)探討台灣高鐵關鍵服務品質要素-IRPA與IAA之應用。論文發表於第十二屆管理學術研討會-國際科技創新與管理。台中:勤益科技大學。(11/21)
6. 林鴻銘、石珮吟、王姿頤、陳育華、彭富偵、王俞晰(2014) IRPA與IAA服務品質分析法之應用-以海都宴會館為例。論文發表於2014現代管理與創新學術研討會。新竹。明新科技大學。(4/25)
7. 林鴻銘、何安立、劉美妏(2013)探討重量對消費者容量評估之影響。論文發表於2013兩岸經貿暨管理學術研討會。新竹。明新科技大學。(11/21)
8. 蔡振蒼,林鴻銘,蘇裕庭(2013)以重要-表現程度分析法探討旅遊網站之服務品質 。論文發表於2013現代管理與創新學術研討會。新竹。明新科技大學。(4/26)
9. 林鴻銘,黃詠竣,黃貞螢(2013) IPA與IRPA服務品質分析法之應用-以和欣客運為例。論文發表於2013現代管理與創新學術研討會。新竹。明新科技大學。(4/26)
10. 林鴻銘,陳暐婷,何安立(2012)容器重量在延伸偏誤中的角色。論文發表於2012第七屆中華商管科技學會年會暨學術研討會。桃園。龍華科技大學。(11/9)
11. 林鴻銘,王亭琪(2011)消費者對線上環物影像展示的評估。論文發表於第六屆流通與全球運籌論文研討會。台中。台中技術學院。(5/6)
12. 林鴻銘,王亭琪(2011)大學生,你facebook了嗎?。論文發表於2011現代管理與創新學術研討會。新竹:明新科技大學。(4/22)
13. 林鴻銘,范家僑(2010)品牌體驗、品牌部落化與品牌關係之研究—以7-ELEVEn為例。論文發表2010第二屆南區管理碩士論文研討會。台南:長榮大學大學。(6/18)
14. 林鴻銘,廖淯菘,何碧蘭(2010)吸管口徑對飲料知覺飲用量之影響。論文發表2010第九屆中華決策科學年會暨學術研討會。台北:銘傳大學。(6/5)
15. 徐志明,林鴻銘,曾傳宏(2010)以線性結構方程式探討牙醫業病患就診時的知覺風險與信任之前因。論文發表於全國現代管理與創新研討會暨TOC限制管理研討會。新竹:明新科技大學。(4/16)
16. 林鴻銘、吳毓君(2009)所有權對廣告勸服的影響。論文發表於行銷學術研討會。台北:台北大學。
17. 許美玲,林鴻銘(2009)台灣貨 vs. 大陸貨:價格折扣與產品知識對產品評價之影響。論文發表於2009全球化暨國際企業研討會。台中:靜宜大學。(5/21)
18. 林鴻銘(2008)調節焦點與訊息處理方式對廣告說服的影響。論文發表於第五屆行銷科學學會年度學術論文研討會。台北:台灣大學。
19. 林鴻銘(2008)消費者獨特性需求與風險偏好關係。論文發表於第五屆企業經營管理研討會。桃園:清雲科技大學。
 
Project-PI
1. 貴氣逼人或「冰」人?知覺溫度對奢侈品評估的影響
(MOST 109-2410-H-159-002)
2. 「高處不勝寒?」:身處高度對消費者選擇行為的效應
(MOST 108-2410-H-159-004)
3. 探討產品重量與產品圖像位置對產品態度的影響
(MOST 107-2410-H-159-001)
4. 探討產品溫度與圖像位置對產品態度的影響
(MOST 106-2410-H-159-001)
5. 探討多感官訊息在尋求多樣化行為中的角色
(MOST 105-2410-H-159-003)
6. 冷暖自知:探究口腔溫度知覺在飲食行為中的角色
(MOST 104-2410-H-159-002)
7. 探討觸摸在尋求多樣化行為中的角色
(MOST 103-2410-H-159-003)
8. 探討容器重量對知覺濃度的影響:基礎認知的觀點
(NSC102-2410-H-159-006)
9. 探討空間能力在延伸偏誤中的角色
(NSC100-2410-H-159-002)
10. 探討管理學習概念在學習策略的角色(2/2)
(NSC98-2511-S-159-001-MY2)
11. 教育部補助研究計畫:技嘉電腦品牌定位策略之研究
12. 產學合作計畫:苗栗地區原住民健康照顧需求調查
13. 產學合作計畫:中小企業供應鏈整合與物流特徵調查研究
14. 產學合作計畫:產業供應鏈之運籌協同整合水準蒐集與分析
15. 產學合作計畫:旅遊服務體驗設計
16. 產學合作計畫:商業模式創新工作坊
17. 產學合作計畫:設計思考工作坊
18. 產學合作計畫:105年度第一梯次全國技術士技能檢定術科測試-門市服務丙級職類
19. 產學合作計畫:運動健身產業國際趨勢與行銷案例分析
20. 產學合作計畫:TTQS 訓練品質系統導入
21. 產學合作計畫:服務業研發創新聯合型計畫
22. 產學合作計畫:106年度第一梯次全國技術士技能檢定術科測試-門市服務丙級職類
23. 產學合作計畫:107年度第一梯次全國技術士技能檢定術科測試-門市服務丙級職類
24. 產學合作計畫:108年度第一梯次全國技術士技能檢定術科測試-門市服務丙級職類
25. 產學合作計畫:財會系統初級建置與大健康產業分析與成本管理
26. 產學合作計畫:109年度第二梯次即測即評技術士技能檢定術科測試-門市服務丙級職類