Name: Lin, Hung-Ming
Position: Professor, Department of Business Administration, Minghsin University of Science and Technology, Taiwan
Degrees: Doctor of Business Management, Department of Business Administration, National Central University, Taiwan (2003.9~2006.6)
Master of Business Administration, Graduate school of management, Ming Chuan University (1999.9~2001.6)
Interest of research: Consumer behavior, Sensory marketing, Online marketing
English Journal Papers
1. Huang, Y.-Y., Liu, C.-C. *, Wang, Y., Tsai, C.-C., Lin, H.-M. (2017). Student engagement in long-term collaborative EFL storytelling activities: An analysis of learners with English proficiency differences. Educational Technology & Society, 20(3), 95-109. (SSCI journal)
2. Lin, H.-C., Shih, L.-C., & Lin, H.-M. (2017). The influence of consumers’ self-perceived health status and need for cognition on food-product evaluation. British Food Journal, 119(2), 242-252. (SSCI journal)
3. Liu, C.-C., Chen, W.-C., Lin, H.-M., & Huang, Y.-Y.(2017). A remix-oriented approach to promoting student engagement in a long-term participatory learning program. Computers & Education, 110 (July), 1-15. (SSCI journal)
4. Lin, H.-M., Lin, C.-H., & Hung, H.-H. (2015). Influence of chopstick size on taste evaluations. Psychological Reports, 116(2), 381-387. (SSCI journal)
5. Liu, C.-C., Wu, L., Chen, Z.-M., Tsai, C.-C., Lin, H.-M.(2014). The application of rule-based story grammars as scaffolding for digital storytelling: its effect on creative self-efficacy and performance. Journal of Computer Assisted Learning, 30(5), 450-464. (SSCI journal)
6. Lin, H.-M.,* Lo, H.-Y., & Liao, Y.-S. (2013). More than just a utensil: The influence of drinking straw size on perceived. Marketing Letters, 24(4), 381-386. (SSCI journal)
7. Lin, H.-M. (2013). Does container weight influence judgments of volume?. International Journal of Research in Marketing. 30(3), 308-309.(SSCI journal)
8. Lin, H.-M.* & Tsai, C.-C. (2013). The development of the conceptions of learning management Inventory. Studies in Higher Education, 38(5), 741-757. (SSCI journal)
9. Lin, H.-M. & Niu, H.-J. (2011). A phenomenographic approach for exploring conceptions of learning Marketing among undergraduate students. Business and Economics Research, 1(1), 1-12.
10. Lin, H.-M. (2011). Taiwanese consumers’ Internet decision-making styles: The role of perceptions of the Internet. International Review of Management and Marketing, 1(4), 86-92.
11. Lin, H.-M. (2011). A phenomenographic study investigating consumers’ conceptions of marketing in Taiwan. African Journal of Business Management, 5(17), 7216-7223.
12. Lin, H.-M.* & Tsai, C.-C. (2011). College students’ conceptions of learning management: The difference between traditional (face-to-face) instruction and Web-based learning environments. Learning, Media and Technology, 36(4), 1-16. (SSCI journal)
13. Tsai, C.-C.*, Ho, H.-N., Liang, J.-C., & Lin, H.-M. (2011). Scientific epistemic beliefs, conceptions of learning science and self-efficacy of learning science among high school students. Learning and Instruction, 21(6), 757-769. (SSCI journal)
14. Lin, H.-M.*, & Tsai, C.-C. (2008). Conceptions of learning management among undergraduate students in Taiwan. Management Learning, 39, 561-578. (SSCI journal)
15. Lin, C.-H., Lin, H.-M.*,& Hung, E. (2008). Social value orientation and information level in selling prices. Social Behavior and Personality, 36, 933-940. (SSCI journal)
16. Lin, H.-M.*, Kao, D. T., & Chuang, S.-C. (2007). Effect of perceived benefits on the reluctance to trade. Psychological Reports, 100, 817-826. (SSCI journal)
17. Chuang, S.-C.*, & Lin, H.-M. (2007). The effect of induced positive and negative emotion and openness-to-feeling in student’s consumer decision making. Journal of Business and Psychology, 22, 65-27. (SSCI journal)
18. Lin, C.-H., & Lin, H.-M.* (2007). What price do you ask for the “extra one”?: A social value orientation perspective. Social Behavior and Personality, 35, 9-18. (SSCI journal)
19. Lin, C.-H., Hung, E., & Lin, H.-M. * (2006). Is an auditory presentation mode different from a visual presentation mode on price promotion?. Journal of Global Business Management, 2, 168-176.
20. Lin, C.-H., & Lin, H.-M.* (2006). Role of social value orientation in the endowment effect. Asian Journal of Social Psychology, 9, 210-215. (SSCI journal)
21. Lin, C.-H.*, & Lin, H.-M. (2005). An exploration of Taiwanese adolescents’ impulsive buying tendency. Adolescence, 40, 215-223. (SSCI journal)
22. Wen, M. L., Tsai, C.-C.*, Lin, H.-M. & Chuang, S.-C. (2004). Cognitive-metacognitive and content-technical aspects of constructivist Internet-based learning environments: A LISREL analysis. Computers & Education, 43, 237-248. (SSCI, SCI journal)
English Conference Papers
1. Lin, H.-M. (2017). Role of temperature on variety-seeking behavior. Paper presented at 2017 AMS 20th World Marketing Congress, Christchurch, New Zealand, June 27-July 1.
2. Lin, H.-M., & Kao, T.-T. (2017) Influence of temperature attribute on variety-seeking behavior. Paper presented at 2017 International Conference on Modern Management and Innovation. Hsinchu, Taiwan, April 28..
3. Lin, H.-M. (2016). High temperature accelerates variety-seeking behavior?. Paper presented at 2016 AMS 19th World Marketing Congress, Paris, France, July 19-23.
4. Lin, H.-M. (2015). The Influence of Chopstick Length on Taste Evaluations. Paper presented at The Fifth Asian Conference on Psychology & the Behavioral Sciences, Osaka, Japan, March 26-29.
5. Lin, H.-M. (2014). The effect of carrying weight on volume judgment. Paper presented at SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, Singapore, May 11-13.
6. Lin, H.-M. (2013). Effect of container weight on the elongation bias. Paper presented at 2013 International Conference on Business and Information, Bali, Indonesia, July 07-09.
7. Lin, T.-J., Lee, M.-H., Cheng, Y.-W., & Lin, H.-M. (2012). Exploring Taiwanese undergraduates’ perceptions of teacher authority toward Internet-based learning environments. Paper presented at The 20th International Conference on Computers in Education, Singapore, November 26-30.
8. Lin, H.-M., & Tsai, C.-T. (2012). Role of spatial ability in the elongation bias. Paper presented at 2012 Global Marketing Conference, Seoul, Korea, July 19-22.
9. Lin, H.-M., Tsai, C.-C., & Hoang, V. H. (2011). The information commitments toward online financial information among Taiwanese adults. Paper presented at The 19th International Conference on Computers in Education, Chiang Mai, Thailand, November 28-December 2.
10. Lin, H.-M., & Tsai , C.-C. (2010). Differences between students’ conceptions of learning management in traditional instruction and in web-based learning environments: A qualitative study. Paper presented at Asia-Pacific Conference on Technology Enhanced Learning 2010, Osaka, Japan, September 24-26.
11. Lin, H.-M., & Tsai , C.-C. (2010). Students’ Conceptions of Learning Management: A Comparison between traditional instruction and Web-based Learning environment. Paper presented at Global Learn Asia Pacific 2010--Global Conference on Learning and Technology, Penang, Malaysia, May 17-20.
12. Tsai, C.-T., & Lin, H.-M. (2009). Emotional intelligence, job stress and employee creativity in travel agency: An evidence from Taiwan. Paper presented at 2009 15th Asia Pacific Tourism Association Annual Conference, Incheon, Korea.
13. Lee, M.-H., Lin, H.-M., & Chang, L.-C. (2006). A Study on the relationship of service quality perception and behavioral intentions. Paper presented at 2006 12th Asia Pacific Tourism Association & 4th Asia Pacific CHRIC Joint Conference, Hualien, Taiwan.
14. Lin, H.-M., & Ane, W.-J. (2006). Climate change and tourism: Empirical evidence from National Park in Taiwan. Paper presented at 2006 9th World Leisure Congress, Hangzhou, Zhejiang Province, China.
Chinese Journal Papers
1. 林鴻銘,顏于翔,林鴻洲(2017),溫度與觸摸需求對尋求多樣化行為之影響,管理評論,第36卷第21期,頁次 55-69。
2. 林鴻銘,洪千惠(2016),影響範圍績效與非對稱影響服務品質分析法之應用-以某客運公司為例,品質學報,第23卷第2期,頁次77-90。
3. 林鴻銘 (2015),「重」口味?重量對食物知覺濃度的影響,行銷科學學報,第11卷第2期,頁次149-166。
4. 林鴻銘,林詩諺(2014),網路觸覺產品資訊對產品評價之影響,明新學報,第40卷第2期,頁次55-693。
5. 林鴻銘,(2011),「調節焦點對廣告說服的影響-訊息處理之角色」,商略學報,第3卷第1期,頁次39-52。
6. 林鴻銘、吳毓君,(2010),「所有權對廣告勸服的影響」,行銷評論,第7卷第2期,頁次139-160。
Chinese Conference Papers
1. 林鴻銘、周則宇、簡鼎哲、陳亭君(2017) 探討產品溫度及包裝顏色在味覺評價中的角色。論文發表於2017現代管理與創新國際學術研討會。新竹。明新科技大學。
2. 林鴻銘、吳秀娟(2016) 運用IPA分析便利商店服務品質之關鍵要素-以統一7-ELEVEn為例。論文發表於2016現代管理與創新國際學術研討會。新竹。明新科技大學。
3. 林鴻銘、李慧軒(2015) 探討網路消費資訊評判標準。論文發表於2015現代管理與創新國際學術研討會。新竹。明新科技大學。
4. 林鴻銘(2014)「重」口味重量對食物知覺濃度的影響。論文發表於第十一屆行銷科學學會年度學術論文研討會。台北:台灣大學。(12/13)
5. 林鴻銘、劉美妏(2014)探討台灣高鐵關鍵服務品質要素-IRPA與IAA之應用。論文發表於第十二屆管理學術研討會-國際科技創新與管理。台中:勤益科技大學。(11/21)
6. 林鴻銘、石珮吟、王姿頤、陳育華、彭富偵、王俞晰(2014) IRPA與IAA服務品質分析法之應用-以海都宴會館為例。論文發表於2014現代管理與創新學術研討會。新竹。明新科技大學。(4/25)
7. 林鴻銘、何安立、劉美妏(2013)探討重量對消費者容量評估之影響。論文發表於2013兩岸經貿暨管理學術研討會。新竹。明新科技大學。(11/21)
8. 蔡振蒼,林鴻銘,蘇裕庭(2013)以重要-表現程度分析法探討旅遊網站之服務品質 。論文發表於2013現代管理與創新學術研討會。新竹。明新科技大學。(4/26)
9. 林鴻銘,黃詠竣,黃貞螢(2013) IPA與IRPA服務品質分析法之應用-以和欣客運為例。論文發表於2013現代管理與創新學術研討會。新竹。明新科技大學。(4/26)
10. 林鴻銘,陳暐婷,何安立(2012)容器重量在延伸偏誤中的角色。論文發表於2012第七屆中華商管科技學會年會暨學術研討會。桃園。龍華科技大學。(11/9)
11. 林鴻銘,王亭琪(2011)消費者對線上環物影像展示的評估。論文發表於第六屆流通與全球運籌論文研討會。台中。台中技術學院。(5/6)
12. 林鴻銘,王亭琪(2011)大學生,你facebook了嗎?。論文發表於2011現代管理與創新學術研討會。新竹:明新科技大學。(4/22)
13. 林鴻銘,范家僑(2010)品牌體驗、品牌部落化與品牌關係之研究—以7-ELEVEn為例。論文發表2010第二屆南區管理碩士論文研討會。台南:長榮大學大學。(6/18)
14. 林鴻銘,廖淯菘,何碧蘭(2010)吸管口徑對飲料知覺飲用量之影響。論文發表2010第九屆中華決策科學年會暨學術研討會。台北:銘傳大學。(6/5)
15. 徐志明,林鴻銘,曾傳宏(2010)以線性結構方程式探討牙醫業病患就診時的知覺風險與信任之前因。論文發表於全國現代管理與創新研討會暨TOC限制管理研討會。新竹:明新科技大學。(4/16)
16. 林鴻銘、吳毓君(2009)所有權對廣告勸服的影響。論文發表於行銷學術研討會。台北:台北大學。
17. 許美玲,林鴻銘(2009)台灣貨 vs. 大陸貨:價格折扣與產品知識對產品評價之影響。論文發表於2009全球化暨國際企業研討會。台中:靜宜大學。(5/21)
18. 林鴻銘(2008)調節焦點與訊息處理方式對廣告說服的影響。論文發表於第五屆行銷科學學會年度學術論文研討會。台北:台灣大學。
19. 林鴻銘(2008)消費者獨特性需求與風險偏好關係。論文發表於第五屆企業經營管理研討會。桃園:清雲科技大學。
1. 探討產品重量與產品圖像位置對產品態度的影響
(MOST 107-2410-H-159-001)
2. 探討產品溫度與圖像位置對產品態度的影響
(MOST 106-2410-H-159-001)
3. 探討多感官訊息在尋求多樣化行為中的角色
(MOST 105-2410-H-159-003)
4. 冷暖自知:探究口腔溫度知覺在飲食行為中的角色
(MOST 104-2410-H-159-002)
5. 探討觸摸在尋求多樣化行為中的角色
(MOST 103-2410-H-159-003)
6. 探討容器重量對知覺濃度的影響:基礎認知的觀點
7. 探討空間能力在延伸偏誤中的角色
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14. 產學合作計畫:商業模式創新工作坊
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19. 產學合作計畫:服務業研發創新聯合型計畫
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