Name： Hsu, Hsuan (Shawn)
Position： Assistant Professor, Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, Taiwan
Degrees： Ph.D. in Management, National Taiwan Normal University, Taiwan (2015.2～2018.6)
Master of Education, National Taiwan Normal University, Taiwan (2007.9～2009.6)
Bachelor of Business Administration, Chinese Culture University, Taiwan (2003.9～2007.6)
Contact： hsuanhsu@ntnu.edu.tw
Interest of research： Smart Service, Applications of Smart Technology and Metaverse, Aesthetics, Experience design
 
 
English Journal Papers
1. Horng, J.-S., & Hsu, H. (2024). Optimizing Learning Outcomes in Aesthetic Education Through Technological Integration: AR/VR Applications in Hospitality Aesthetics Course. Education and Information Technologies. https://doi.org/10.1007/s10639-024-12718-8. (SSCI journal)
2. Yen, H.Y., Hsu, H. & Huang, W.H. (2024). Virtual reality natural experiences for mental health: comparing the effects between different immersion levels. Virtual Reality. https://doi.org/10.1007/s10055-024-00958-5 (SCI journal)
3. Hsu, H. (2024). Facing the era of smartness – delivering excellent smart hospitality experiences through cloud computing. Journal of Hospitality Marketing & Management. , 33(3). https://333-359.10.1080/19368623.2023.2251144. (SSCI Journal- Top 6 in MANAGEMENT; Top 6 in BUSINESS; Top 1 in HOSPITALITY, LEISURE, SPORT & TOURISM)
4. Hsu, H. (2023). “Smart Cities and Tourism: Co-creating experiences, challenges and opportunities.” Information Technology & Tourism, 25, 259-261. https://doi.org/10.1007/s40558-023-00245-0. (SSCI journal)
5. Hsu, H. & Tseng, K.-F. (2022) Facing the era of smartness: constructing a framework of required technology competencies for hospitality practitioners. Journal of Hospitality and Tourism Technology, 13(3), 1-27. doi: 10.1108/JHTT-04-2021-0120. (SSCI journal)
6. Hsu, H. (2022). Book Review “Digital and Social Media Marketing: Emerging Applications and Theoretical Development.” Information Technology & Tourism, 24, 161–163.doi: 10.1007/s40558-021-00217-2. (SSCI journal)
7. Hsu, H. (2021). Book Review “Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications.” Information Technology & Tourism, 1-3.doi: 10.1007/s40558-021-00211-8. (SSCI journal)
8. Horng, J.-S., & Hsu, H. (2021). Esthetic Dining Experience: The relations among aesthetic stimulation, pleasantness, memorable experience, and behavioral intentions. Journal of Hospitality Marketing & Management, 30(4), 419-437. doi:10.1080/19368623.2021.1859425. (SSCI journal)
9. Horng, J.-S., & Hsu, H. (2020). A holistic aesthetic experience model: Creating a harmonious dining environment to increase customers’ perceived pleasure. Journal of Hospitality and Tourism Management, 45, 520 – 534. doi:10.1016/j.jhtm.2020.10.006. (SSCI journal)
10. Yen, H.Y. & Hsu, H. (in press). The Prevalence and Perceived Health Factors of Healthy Eating and Active Living: an International Older Population-based Study. Journal of Aging and Physical Activity. (SSCI journal)
11. Tsai, C. -T., Hsu, H., & Chen, C. C. (2020) examination of experiential quality, nostalgia, place attachment and behavioral intentions of hospitality customers. Journal of Hospitality Marketing & Management, 29(7), 869-885. (SSCI journal)
12. Horng, J.-S., Hsu, H., & Tsai, C.-Y. (2019). Learning corporate ethics and social responsibility: Developing an influential curriculum for undergraduate tourism and hospitality students. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 100-109. (SSCI journal)
13. Horng, J. S., Hsu, H., & Tsai, C. Y. (2018). An Assessment Model of Corporate Social Responsibility Practice in the Tourism Industry. Journal of Sustainable Tourism26(7), 1085-1104. (SSCI journal)
14. Horng, J. S., Hsu, H., & Tsai, C. Y. (2017). The Conceptual framework of Ethics and Corporate Social Responsibility in Taiwanese Tourism Industry. Asia Pacific Journal of Tourism Research, 22(12), 1274-1294. (SSCI journal)
15. Tsai, C. -T., Hsu, H., & Yang, C. C. (2017). Career decision self-efficacy plays a crucial role in hospitality undergraduates' internship efficacy and career preparation. Journal of Hospitality, Leisure, Sport & Tourism Education, 21, 61-68. (SSCI journal)
16. Tsai, C. T., Hsu, H., & Hsu, Y. C. (2017). Tourism and Hospitality College Students’ Career Anxiety: Scale Development and Validation. Journal of Hospitality & Tourism Education, 29 (4), 158-165. (ICHRIE Journal)
17. Horng, J.-S., Hsu, H., Liu, C.H., Lin, L., Tsai, C.Y. (2011). Competency analysis of top managers in the Taiwanese hotel industry. International Journal of Hospitality Management, 30(4), 1044-1054. (SSCI journal)
 
English Conference Papers
1. Hsu, H. (2024, Jun). Facing the Era of Digital Transformation: Exploring the Impact of Learners’ Digital Competence, loT Skills, and Al Literacy on STARA Awareness. 10th International Conference on Education (ICE 2024), Bangkok, Thailand.
2. Hsu, H. & Pau, H.-N. (2024, May). EThe Intersection of Aesthetics and Hospitality: A Systematic Literature Review on The Art Hotels. 2024 International Conference on Hospitality, Tourism, and Leisure- Technology, Innovation, and Sustainability. Taipei, Taiwan
3. Hsu, H. & Chi, T.-W. (2024, May). Exploring the Influence of Attributes on Customer Acceptance of AR Menus in the Restaurant Industry. APacCHRIE 2024 Conference, Seoul, Korea.
4. Hsu, H. (2024, Jan). Embracing the Smart Society- Developing a Digital and Smart Technology Literacy Scale. 2024 10th International Conference on Humanity and Social Sciences (ICHSS 2024), Nagoya, Japan.
5. Hsu, H. (2023, Jul). The role of IoT for tourism and hospitality metaverse experience. 2023 Glocal Marketing Conference, Seoul, South Korea.
6. Hsu, H. & Kuo, C.-C. (2023, Jul). What is the Fundamental Concept of the Metaverse? Constructing a conceptual framework for tourism and hospitality metaverse research. The Asia Pacific Tourism Association (APTA) 2018 Annual Conference, Chiang Mai, Thailand.
7. Hsu, H. & Tseng, K.-F. (2023, May). Exploring the Role of Immersion in the VR Tourist Experience Journey. AIRSI 2023, Spain.
8. Hsu, H. & Tseng, K.-F. (2023, Mar). Facing the era of smartness: A systematic review of the Internet of Things in Tourism & Hospitality. Managing Tourism Across Continents Conference 23 (MTCON 23), Istanbul, Turkey.
9. Hsu, H. (2022, Jul). Reshaping the Hospitality Industry by Technologies 4.0: The perspectives of top managers. AIRSI2022 conference, Spain.
10. Hsu, H. & Tseng, K.-F. (2022, May). Generational Differences in Hospitality Customer Experience Expectations: Technology as a coping tool during the COVID‐19 pandemic. APacCHRIE 2022 Conference, Malaysia.
11. Hsu, H. & Tseng, K.-F. (2022, May). The Expectations of Hospitality Customer Experience in Generation Z Differences. 2022 International Conference on Hospitality, Tourism, and Leisure: Health, Well-being, and Sustainability (ICHTL 2022), Taiwan.
12. Hsu, H. & Tseng, K.-F. (2021, May). Hospitality practitioners’ technology competency in the smart service era. APacCHRIE 2021 Conference, Singapore.
13. Horng, J.-S. & Hsu, H. (2021, May). Developing and Validating a Peer Assessment Scale for College Students’ Food Aesthetics Course. APacCHRIE 2021 Conference, Singapore.
14. Horng, J.-S. & Hsu, H. (2020, Aug). The effect of aesthetics on customers’ behavioral intentions in restaurants. APacCHRIE 2020 Conference, Hong Kong.
15. Hsu, H. & Tseng, K.-F. (2020, Aug). Competencies required for hospitality employees: A review of the past decade. APacCHRIE 2020 Conference, Hong Kong. MOST 109-2511-H-158-002.
16. Hsu, H. & Tsai, C. C. (2020, Jul). Explore hospitality college students’ online sourcing skills under the era of the information explosion. 2020 Annual ICHRIE Conference.
17. Horng, J. S. & Hsu, H. (2020, Jul). Development and Validation of a food aesthetics literacy scale for college students. 2020 Annual ICHRIE Conference.
18. Hsu, H. & Tsai, C. C. (2019, Jul). Raising College Students’ Aesthetic Literacy through Online Argumentation: Benefit from the epistemic beliefs. 2019 Annual ICHRIE Conference, New Orleans, LA.
19. Horng, J. S. & Hsu, H. (2019, Jul). What are the Attributes of Aesthetic Experience in Food and Beverage Business? 2019 Annual ICHRIE Conference, New Orleans, LA.
20. Horng, J. S. & Hsu, H. (2019, May). What is the Best Major Color for an Aesthetic Restaurant? 2019 International Conference on Hospitality, Tourism, and Leisure -Impact of Artificial Intelligence and Educational Adjustment, New Taipei City.
21. Hsu, H. & Fan-Chiang, H. (2019, May) Aesthetic Planning Model for the Cultural & Creative Restaurant: From Artists’ Perspectives. 2019 MCU Tourism International Conference -Leisure, Health, and Wellbeing, Taipei City.
22. Horng, J. S., Hsu, H., & Tsai, C. Y. (2018, Jul). Facebook as a Vital Platform for the Hospitality Ethics and Corporate Social Responsibility Education. 2018 Annual ICHRIE Conference, LA, US.
23. Horng, J. S., Hsu, H., & Tsai, C. Y. (2018, Jul). THE RELATIONSHIPS AMONG ETHICAL IDEOLOGY, MORAL ATTENTIVENESS, AND WORK VALUES OF TOURISM & HOSPITALITY STUDENTS. The Asia Pacific Tourism Association (APTA) 2018 Annual Conference, Mactan (Cebu), Philippines.
24. Tsai, C. T., & Hsu, H. (2018, Jul). The Roots of Food Aesthetics: The Aesthetic Experience of Hospitality Practitioners. The Asia Pacific Tourism Association (APTA) 2018 Annual Conference, Mactan (Cebu), Philippines.
25. Tsai, C. Y., Hsu, H., & Horng, J. S. (2017, Dec). Corporate social responsibility helps hotels’ ethical culture to raise employees-perceived reputation. 4th World Research Summit for Tourism and Hospitality, Orlando, Florida, US.
26. Horng, J. S., Hsu, H., & Tsai, C. Y. (2017, Dec). Development of undergraduate tourism and hospitality students’ ethics and corporate social responsibility literacy scale. 4th World Research Summit for Tourism and Hospitality, Orlando, Florida, US.
27. Horng, J. S., Hsu, H., & Tsai, C. Y. (2017, Jun). The Relationship Among Institutional Environment, Manager’s View and CSR Practice in the Tourism Industry. The Asia Pacific Tourism Association (APTA) 2017 Annual Conference, Busan, Korea.
28. Hsu, H., & Hsu, T. Y. (2017, Jun). Aesthetic Attributes in Clothing: The Case of Nostalgic Festival in the Context of Taiwan Under Japanese Colonial Rule. The Asia Pacific Tourism Association (APTA) 2017 Annual Conference, Busan, Korea.
29. Horng, J. S., Hsu, H., & Tsai, C. Y. (2017, May). The Mediating Role of Corporate Social Responsibility between Organizational Ethical Culture and Corporate Reputation in the Travel Agency. 2017 International Conference on Hospitality, Tourism, and Leisure - Sustainable Development and Innovation Education, New Taipei City, Taiwan.
30. Hsu, H., & Deng, S. Z. (2017, May). Does College Students’ Aesthetic Interest Boost Cultural Intelligence? 2017 International Conference on Hospitality, Tourism, and Leisure - Sustainable Development and Innovation Education, New Taipei City.
31. Horng, J. S., Hsu, H., & Tsai, C. Y. (2016, May). Corporate Social Responsibility Practice in Tourism Industry. 14th APecCHRIE Conference, Bangkok, Thailand.
32. Horng, J. S., Hsu, H., & Tsai, C. Y. (2016, May). Culture as a crucial element of Corporate Social Responsibility Practice. 2016 International Conference on Hospitality, Tourism and Leisure -Sustainable Development and Innovation Education, New Taipei City, Taiwan.
33. Hsu, T. Y., Hsu, H., & Deng, S. Z. (2016, May). Discussion on the development of Taiwanese Heritage Tourism through the Perspective of International Charter. 2016 International Conference on Hospitality, Tourism and Leisure -Sustainable Development and Innovation Education, New Taipei City, Taiwan.
 
English Journal Papers
1. Hsu, H. (2017) Taipei, Taiwan. In Linda L. Lowry (Eds.), SAGE International Encyclopedia of Travel and Tourism (pp. 1209-1210). Thousand Oaks, CA: SAGE Publications Inc.
 
Chinese Journal Papers
1. 劉元安、許軒與唐莉欣（2017年12月）。餐飲業員工服務導向之測量: 從服務接觸觀點。觀光休閒學報。(TSSCI journal)
2. 劉元安與許軒（2017年06月）。高中職餐飲科學生工作價值觀與道德判斷之研究。中華家政學刊，61，1-25。
3. 劉元安、盧之翔、許軒(2010)。來臺背包客旅遊體驗之研究。觀光休閒學報，16(2)，165-188。(TSSCI journal)
4. 劉元安、許軒、汪德範(2009)。觀光餐旅企業領導人價值領導之研究。觀光休閒學報，15(2)，89-111。(TSSCI journal)
 
Chinese Conference Papers
1. 許軒與邱晏麟 (2024年3月)。探索元宇宙平台與聊天機器⼈輔助數位素養⾃主學習之成效。TWELF2024台灣數位學習發展研討會，東海大學。
2. 許軒（2023年03月）。元宇宙平台應用於遠距教學之探索性研究。TWELF2023台灣數位學習發展研討會，墾丁福華渡假飯店。
3. 劉升華與許軒（2016年06月）。以體驗價值觀點探討航空美學。 2016桃園航空城觀光餐旅暨管理研討會，萬能科技大學。
4. 劉元安與許軒（2015年05月）。從國際案例探討Gastronomy Tourism概念的形成與發展。 2015年運動休閒與餐旅管理國際學術研討會，國立臺灣師範大學。
5. 劉元安、唐莉欣與許軒（2013年05月）。餐飲業顧客基礎服務導向量表之發展。2013年運動休閒與餐旅管理國際學術研討會，國立臺灣師範大學。
 
Chinese Book and Book Chapters
1. 許軒(民 110)。智慧服務首部曲：從探索餐旅體驗開始。臺北市：五南。
2. 許軒與曾文永(民 110)。休閒美學：屬於您個人的旅遊速寫筆記。臺北市：五南。
3. 許軒與翁紹庭(譯) (民 109)。神經美食學：米其林主廚不告訴你的美味科學 (Neurogastronomy) (原作者: Gordon M. Shepherd)。臺北市：五南。
4. 許軒與崔爾雅(譯) (民 109)。日常生活美學 ：擁抱美感生活的5堂課 (Everyday Aesthetics) (原作者: Yuriko Saito)。臺北市：五南。
5. 許軒與徐端儀（民107）。觀光餐旅美學：旅行，是為了發現美。臺北市：五南。
6. 許軒（民 106）。中東飲食文化。載於洪久賢（主編），世界飲食與文化(第二版)（177-206 頁）。新北市：揚智。
 
Project-PI
1. 主持人-國家科學及技術委員會專題研究計畫- AI「生成」難忘的顧客體驗- 觀光餐旅數位創新跨領域人才培育計畫 2024/08/01 – 2025/07/31
2. 主持人-教育部教學實踐計畫-教育元宇宙- 運用元宇宙與聊天機器人強化跨領域學習者之數位科技知能2023/08/01 – 2024/07/31
3. 主持人-科技部專題研究計畫-「智慧餐旅跨領域前瞻人才培育計畫- 從智慧聯網（AIoT）服務體驗設計出發」2022/08/01 – 2024/07/31
4. 主持人-科技部專題研究計畫-智慧雲端餐旅體驗–智慧餐旅服務跨領域前瞻人才培育之模式發展 2021/08/01 – 2022/07/31
5. 主持人-實踐大學商業智慧研究中心-子計畫五：智慧服務體驗流程設計藍圖與模擬平台建置 2021/06/01 – 2022/07/31
6. 主持人-科技部專題研究計畫-智慧餐旅服務：跨領域前瞻人才專業能力模式發展 2020/07/01 – 2021/06/30
7. 主持人-科技部補助國內專家學者出席國際學術會議- 2019 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference
8. 主持人-科技部補助國內研究生出席國際學術會議- 2018 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference
9. 主持人-科技部補助國內研究生出席國際學術會議- The 23rd Asia Pacific Tourism Association (APTA)Annual Conference
10. 主持人-科技部補助國內研究生出席國際學術會議- The 14th Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE) Conference 2016
11. 主持人-國科會大專生專題計畫-製造歡樂的員工需要強顏歡笑嗎?
 
Project-Co-PI
1. 共同主持人- 國家科學及技術委員會專題研究計畫-醫師科學家的生涯選擇：從社會認知生涯理論探討影響因素兼論知識信念角色以及VR博物館的影響 2024/08/01 – 2027/07/31
2. 共同主持人- 國家科學及技術委員會專題研究計畫- 沉浸式說故事：醫學人文博物館數位說故事課程與評估工具發展 2023/08/01 – 2024/07/31
3. 共同主持人-科技部專題研究計畫-餐飲美感體驗設計人才培育計畫 2018/08/01 – 2021/07/31
 
Academic Services
1. Editorial Board Member, Journal of Hospitality Marketing & Management (SSCI Journal- Top 6 in MANAGEMENT; Top 6 in BUSINESS; Top 1 in HOSPITALITY, LEISURE, SPORT & TOURISM)
2. Reviewer, 數位學習科技期刊 (TSSCI 期刊)
3. Reviewer, Interactive Learning Environments (SSCI Journal)
4. Reviewer, The Asia-Pacific Education Researcher (SSCI Journal)
5. Reviewer, Journal of Hospitality, Leisure, Sport & Tourism Education
6. Reviewer, Kybernetes (SCIE Journal)
7. Reviewer, Journal of Hospitality and Tourism Technology (SSCI Journal)
8. Reviewer, Psychology of Aesthetics, Creativity, and the Arts (SSCI Journal)
9. Reviewer, International Journal of Contemporary Hospitality Management (SSCI Journal)
10. Reviewer, Journal of Hospitality Marketing & Management (SSCI Journal)
11. Reviewer, Tourism Review (SSCI Journal)
12. Reviewer, Journal of Hospitality and Tourism Insights (ESCI Journal)
13. Reviewer, Journal of Hospitality & Tourism Management (SSCI Journal)
14. Reviewer, Current Psychology (SSCI Journal)
15. Member, International CHRIE
16. Member, ifitt
17. Member, Association for Information Systems/td>
18. Artificial Intelligence (AI) education seeding teacher, Foxconn Technology Group
19. 榮譽會員-中華民國斐陶斐榮譽學會
 
Research Awards
1. 112年第二學期輔仁大學指標性期刊獎勵
2. 2023/12 指導輔仁大學餐旅系大學專題學生，以論文「以科技接受模式3（TAM 3）探討餐廳消費者使用自助點餐機（Kiosk）之研究」獲得112學年優等論文獎
3. 112年第一學期輔仁大學指標性期刊獎勵
4. 2022天主教輔仁大學外語學院 Xplorer計畫 跨班分享學習成果發表會-指導學生獲得數位故事創作組最佳企業應用獎- 生活午茶 VR Tour
5. 112年國家科學與技術委員會人文社會科學研究中心「補助青年學者暨跨領域研究學術輔導與諮詢」計畫補助
6. 111 學年度天主教輔仁大學全英語專業課程定額獎勵
7. 榮獲110學年度實踐大學學術成果獎勵
8. 榮獲110學年度實踐大學教學創新教材與課程獎勵-創新教學方法與策略類別 優等獎
9. 榮獲納入110學年度實踐大學免評鑑教師名單
10. 榮獲 2021-2023 Microsoft Innovative Educator (MIE) Expert 微軟創新菁英教師
11. 榮獲109學年度實踐大學學術成果獎勵
12. 榮獲109第1學期、第2學期實踐大學遠距教學教材獎勵
13. 109年度實踐大學教師彈性薪資-獎勵新聘專任特殊優秀教師獎
14. 2018/1 指導四組學生參加科技部主辦觀光餐旅倫理與企業社會責任創新企劃競賽，獲得第一名（速食業節慶文化傳承活動）、第二名（剩食App）、優勝（科技導入飯店傳遞文化活動）、及佳作（離島文化與經濟發展企劃）等獎項
15. 2017/12 參與中華民國婦女協會「女孩站起來！勇敢說不 !」壁報比賽，獲得大專組佳作
16. 106學年度第2學期博士班優秀研究生獎學金
17. 106學年度第1學期博士班優秀研究生獎學金
18. 105學年度第2學期博士班研究生獎助學金
19. 105學年度第1學期博士班優秀研究生獎學金
20. 104學年度第2學期博士班優秀研究生獎學金
21. 2016/5 International Conference on Hospitality, Tourism, and Leisure - Sustainable Development and Innovation Education Best paper award- Culture as a Crucial Element of Corporate Social Responsibility Practice
22. 2009/10內政部役政署績優役男署長獎
 

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